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Archive for the public relations Category
National Express
04/09/2009 by admin.
I will not be the only one disturbed by the difficulties of National Express…so much an icon that they wrote pop songs about it. I tried to interview Richard Bowker before he fled to Dubai but he ignored my emails.
But the reason I write now is that Chorlton Street Bus Station, Manchester, has just been on Coronation Street. It reminds me of my Manchester Evening News campaign to sort out the old brothel that was “Chorlton Street Bus Station”.
I used to meet my late Mother there when she used to visit from Middlesbrough and it really was a dive!
Anyway, National Express cleverly involved us in their refurbishment, even inviting our reader to suggest a new name…though they reserved the right to choose the winner.
We ran the story and there were some stonking suggestions. Peterloo springs to mind. But guess what National Express chose? Manchester Central. …which I guess is the name they had chosen in the first place!
Posted in public relations, Transport | Print | No Comments »